My views and thoughts about key events, news items, customer stories, and analyst reports on Awareness Inc. and Enterprise Social Media.
Survey results: trends in social media adoption in the enterprise
It certainly uncovered some interesting items:
The report found that the greatest inhibitor to adoption - identified by nearly 90 percent of the participants - is concern about security, moderation and control, especially among those from organizations with more than 5,000 employees and those in the marketing/advertising, creative design and public relations departments. That certainly resonates with us, and it's the reason that we've put so much investment into creating a social media platform that has the security, moderation, and control required for enterprise deployment.
The second greatest barrier identified by the report is a lack of internal resources to devote to social media initiatives. Again, that hits a bell with Awareness, and it's why we do the work for our customers: we design, build and host communities for them so they don't have to do the work.
The report also found that:
• More than half of enterprise-size organizations utilize Web 2.0 technologies (54 percent), as do 74 percent of companies with less than 500 employees;
• The majority of respondents using Web 2.0 technologies employ a combination of internal- and external-facing tools (64 percent);
• Blogs are the most used Web 2.0 technology (selected by 87 percent of respondents), followed by communities, wikis, RSS feeds and social networking;
• The most successful uses of Web 2.0 technologies in their organizations are blogs (44 percent), communities (42 percent) and wikis (39 percent); and,
• Limited internal resources to deploy the technology is the second-biggest obstacle in adopting Web 2.0 technologies.
The report is an easy and informative read. You can get it here.
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Eric Schurr
Eric Schurr is the former VP of marketing and direct sales at Awareness. He joined the company at the start of August, 2007 and left in December 2008....
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